France’s long-standing football club Olympique de Marseille, a brand that has 119 years and 32 major trophies under its belt, has recently partnered up with global sportswear giant PUMA and its Football division to provide the club’s worldwide kits. This is course comes as a massive deal for both partners, with one gaining the expertise in sponsorship an design of a well-respected sports brand, and the other the prestige and association with one of Europe’s most iconic clubs. To celebrate its newfound relationship, PUMA Football and Olympique de Marseille have come out with three new 2018/19 kits for the team – home, away, and third – that pull inspiration from the sea, more specifically the power and ferocity that it wields.
adidas Skateboarding recently dropped a campaign that really hit the mark for us. While we orientate ourselves around the game of soccer, we do so through the lens of culture and any of its facets that stems from other forms of creativity. Take skateboarding for example; a sport that prides itself around the culture it has manifested over the years. While there’s an obvious tie with skate and fashion, the same can very easily – if not more – be said with soccer. So when adidas Skateboarding showed up with a campaign that featured its roster of skaters who were tasked with designing their very own soccer kit, needless to say, we were excited.
Seeing as yesterday was the official #GoSkateDay, it was an obvious decision for us to hit Los Angeles’ most iconic skate location, the Venice Beach skate park, to put the skater-designed jerseys to good use. Thanks to our cameraman Ben Higginbotham, along with his team and skaters Chase Lett, Eunice, Destin Thomas and Jeramy Ritchie we’re proud to present our own exclusive video editorial featuring the adidas Skateboarding team designed soccer kits, followed by an accompanying lookbook. Check out the video above and the stills below.