It ain’t easy being a soccer fan right now. On top of managing your sleep and work schedule just to keep up with the World Cup, you might also be having a hard time staying on top of the plethora of releases that are either already available or just on the horizon. One such release which may have escaped our notice, but is now receiving the attention it deserves, is World Soccer Shop’s latest collab with designer Renzo Cardoni. The project takes the kit game to a new level and ensures you’ll be supporting your favorite team in a truly unique way.
The small capsule collection includes jerseys from teams like Portugal, Mexico, Colombia, Argentina, Croatia, and Brazil. Cardoni, however, adds a touch of luxury to each only as he knows how by customizing each player number with hand stitched snakeskin.
I can’t deny that the release packs some serious style, but that style comes attached to a hefty price tag. I like to be balling on a budget, so while this release is not exactly for me, I do appreciate the positive things it might usher. As we all know, the custom kit game – at least when it comes to major retailers – is very limited at the moment. Sure, we have seen some special releases similar to this project, however, kit customization still seems to have a DIY or small brand ethos. The past few years though have proven to me that fans are not satisfied with just a simple jersey anymore. Instead, they like embellishments whether it be unique patches, custom fonts, or simply anything else that will help in inserting a little bit of their own identity into each garment. World Soccer Shop clearly has its ears and eyes on supporter culture and the lifestyle movement. For this reason, I am excited to see what they will cook up next.