BEATS BY DRE PRESENTS MADE DEFIANT: THE MIXTAPE

As World Cup fever heats up, Beats by Dre has produced another short film entitled Made Defiant: The Mixtape. Renowned director Guy Ritchie brings his signature style, including a rugged narration (by Paul Anderson) and stylish jump cuts, to the world of football.

The film brings together contemporary original and remixed music and some of the sport’s most famous athletes to highlight the influence of the game on the humblest of world citizens. In this case, a young Russian named Andre is inspired to turn obstacle into opportunity. The music is from artists like Anderson .Paak, Enya, Jonah Christian, King Mez, and Ring The Alarm. Some of the footballers featured in the film are Harry Kane, Mesut Özil, Thierry Henry, Patrice Evra, Benjamin Mendy, Fyodor Smolov, Neymar, Eden Hazard, David DeGea. Even Serena Williams stops by for a cameo.

The Beats products that can be seen in the film are part of the brand’s Decade Collection, which includes Beats Studio3 Wireless over-ear headphones, Beats Solo3 on-ear headphones, BeatsX wireless earphones, Powerbeats3 Wireless earphones, and urBeats3 earphones.

Check out the film below.

WHAT WENT DOWN AT THE ASSOCIATION DRAFT PARTY

This past Wednesday night saw the official drafting of The Association, our soccer league in partnership with adidas, that brings together teams led by a roster of our favorite brands and influencers, all of which duke it out on the pitch for fame and glory, and a dope AF trophy designed by the Los Angeles mural legend OG Slick.

We hosted the drafting party at The Association bar – naturally – in downtown LA, with free-flowing booze, street tacos, music spun by DJ Episode, and good banter all around. In addition to the brand reps from all participating teams and the to-be-drafted influencers, the turn out for the event exceeded our expectations, with Kicks to the Pitch‘s friends and family all under one roof getting steadily drunk.

Once everyone was in and loose, the drafting commenced, with each brand all taking turns picking two influencers to join their team. The order was randomly picked with the help of a comically small Bingo-styled ball cage, with the first round of picks to be followed by a second round in the opposite order. There were eight teams in total, with a total pool of 16 influencers that included ex-pro soccer, Olympic medalists, players, models, photographers, TV hosts, Radio networks and fitness gurus.

After an excited two rounds of picks, we’ve landed with the following teams:


FourTwoFour On Fairfax‘s “Golden State”
Jared Martinez, photographer
Umar Issa, photographer & podcast host

Complex‘s “Marauders”
Chris Baris, ex-pro soccer player, model & actor
Denise Jones, on-air personality & co-founder of All Def Music, TYT Sports

Dash Radio‘s “Real Radio FC”
– Dominic Chambrone aka The Shoe Surgeon, custom sneaker creator & designer
Jacques Slade, host & video creator

Red Bull‘s “Red Bull Los Angeles”
Geoff Gouveia, visual artist
Karen Civil, author, philanthropist, brand curator & runs “Tru Women”

Beats by Dre‘s “The Defiant Ones FC”
Hope Watson, actor & model
Simonez Wolf, stylist

SpaceX‘s “Dragon FC”
Lauren Sesselmann, ex-pro soccer player, Olympic Bronze Medalist, Pan Am Gold Medalist & World Cup athlete
John Pangilinan, photographer & co-founder of OG Moto Show

Niky’s Sport‘s “Niky’s FC”
Shawna Gordon, ex-pro soccer player turned skills trainer and developer
Silas Lee, photographer and Team Cozy co-founder

Jason Markk‘s “Markkers FC”
Tamra Dae, personal fitness expert, model and entrepreneur
Terry Guy, creator/founder of Monorex, Star Los Angeles & Secret Walls


Check out our official photo recap taken by The Association’s official photographer Willie Toledo throughout, then be sure to check back in for more upcoming news on The Association!