WATCH 5 CREATIVES UNITE UNDER THEIR LOVE FOR SOCCER

Soccer, football, the beautiful game – whatever you want to call it – yet again unites those with a passion towards the sport outside of the game itself. Creators of the Game is an ongoing mini-series presented by Red Bull that sees soccer bringing together five different artists, each with their own unique background and style. Featured in the above episode is LA-based artist Joshua Vides, top U.S. soccer freestyler Indi Cowie, Miami hip-hop artist Twelve’len, street photographer Jenny Abrams, and street artist ABSTRK, all of which share in-depth their own personal stories and experience surrounding the game. Hit play to watch the seven and a half minute-long video, then be sure to keep tabs on the channel for more episodes to come.

THE IMPORTANCE OF NIKE’S SHORT FILM ‘THIS IS NAIJA’

“As an African kid, you don’t learn to play football on the synthetic turf or learn football with well-planned grass, you learn it the hard way… on the street corners.”

The night is alit — the roaring of trumpets, the banging of drums, the cheering of thousands, hopeful — as the Nigerian National Football team prepares for the biggest moments of their lives. For a country of 186 million, 60 percent of which is under the age of 20, this is a new Nigeria. One to which represents a new direction, a new spirit, channeled across a country of over 500 different tribes in what is known collectively as Naija.

In conjunction with Nike, Nigerian photographer and filmmaker Andrew Dosunmu captures this vibrant optimism in a new short-film titled, This is Naija: A Nigerian Football Story. At the forefront is the new Nigeria home kit, a devilishly beautiful shirt highlighted with neon green accents and an iconic zig-zag pattern which shattered the kit record, by selling out three million units in mere minutes. However, this is a story that runs far deeper than a flashy kit; this is the tale of a country, who’s relatively recent independence, is now revealing its deeply rooted creative history. A history of song and dance, of food and culture, of mythology and folklore — all of which permeates with every pulsating kick of the ball.

“When I think of Naija swag — swag is edgy, edgy is rugged, it’s authentic. Its the way we dress, its the way we carry ourselves, its the way we speak. its the way we move,” says Nigerian musician Nneka. This movement is ever-present in the likes of Wilfred Ndidi and captain John Obi Mikel, but also in rising musical and creative talents such as photographer Yagazie Emezi, filmmaker Grace Ladoja and Wizkid, to name a few.

As the most populous nation in Africa, Nigeria oozes this creativity, as it ranks second worldwide in terms of films produced and one that has birthed musical giants such as Fela Kuti and the Afrobeat movement. Footballing wise, Nigeria continues to grace the world with maestros — from the legendary Nwankwo Kanu and Jay Jay Okocha of the Olympic Gold winning team of 1996 to Premier League stars Alexander Iwobi and Victor Moses.

“Hosting the World Cup in Nigeria would take Nigeria from where it is now amongst some of the poorest countries in the world, to where it can be, one of the most advanced civilizations in the world”, says Nigerian Football legend, Segun Odegbami. The resources are there, the talents is there, the passion and energy is there… it is now up to this new Naija to use football as a catalyst in spearheading both Nigeria and the continent of Africa in what could be a domino effect of infrastructural development for the years to come. Enjoy the full This is Naija: A Nigerian Football Story below.

WE TOOK THE ADIDAS SKATE SOCCER KITS TO THE SKATE PARK

adidas Skateboarding recently dropped a campaign that really hit the mark for us. While we orientate ourselves around the game of soccer, we do so through the lens of culture and any of its facets that stems from other forms of creativity. Take skateboarding for example; a sport that prides itself around the culture it has manifested over the years. While there’s an obvious tie with skate and fashion, the same can very easily – if not more – be said with soccer. So when adidas Skateboarding showed up with a campaign that featured its roster of skaters who were tasked with designing their very own soccer kit, needless to say, we were excited.

Seeing as yesterday was the official #GoSkateDay, it was an obvious decision for us to hit Los Angeles’ most iconic skate location, the Venice Beach skate park, to put the skater-designed jerseys to good use. Thanks to our cameraman Ben Higginbotham, along with his team and skaters Chase Lett, Eunice, Destin Thomas and Jeramy Ritchie we’re proud to present our own exclusive video editorial featuring the adidas Skateboarding team designed soccer kits, followed by an accompanying lookbook. Check out the video above and the stills below.

UNBOXING: MERCURIAL SUPERFLY 360 X KIM JONES

Here to kick off our official inaugural KTTP Unboxing video series we have the highly coveted, much talked about Nike Mercurial Superfly 360 x Kim Jones. While we’ve dabbled in the Unboxing concept in the past, this episode marks our first full effort at highlighting all the details, notes, anecdotes and then some of the new soccer-related footwear releases that we feel deserve the limelight. To help talk us through the boots is our co-hosts Denise Jones, co-founder + EIC and all-around boss at sports hosting (who also apparently has some serious sauce!), and our very own soccer expert Andrew Medina, a face, and voice you’ll recognize throughout our platform (check him out on our KTTP Radio show if you haven’t already, and then be sure to subscribe!).

Throughout the Unboxing, Denise and Drew go in on the all-over Cheetah pattern, a design decision inspired by both Kim Jones’ own upbringing in Africa, as well as the speedy nature of the animal that went hand-in-hand with the performance of the boot themselves. The two then break down the construction, wearability, subtleties, accents and the finer details, as well as highlighting their own opinions and thoughts on Nike’s storytelling ability and about the highly limited Kim Jones Mercurials in particular. Hit play in the video above to watch Denise and Drew go at it on the Nike Mercurial Superfly 360 x Kim Jones.